Esquire magazine's masthead logo uses a custom font. Designer Harold Lohner later developed the commercial typeface Esquivel based on the Esquire logo.
The Esquire masthead features bold serif typography that creates a sophisticated masculine presence reflecting the magazine's upscale men's lifestyle positioning. The clean lettering maintains consistent black coloring with strong readability that complements striking photography and celebrity portraits on each cover. This classic design approach reinforces the publication's reputation as America's premier men's magazine for style and culture.
Esquire was founded in 1933 by David Smart, William Weintraub, and Arnold Gingrich as a men's fashion and lifestyle magazine. The magazine covers men's topics including fashion, culture, politics, entertainment and lifestyle advice for sophisticated male readers. It publishes six times per year as a bimonthly publication.
