TIME magazine uses a custom font for its masthead logo. If you are looking for alternative fonts that are similar, consider Euroika, Schiller Antiqua or Proforma.
The Time masthead features bold serif typography that creates an authoritative presence with its iconic red border framing the entire magazine. The clean lettering maintains excellent readability while the consistent red color scheme has become synonymous with breaking news coverage. This classic layout has remained largely unchanged for decades reinforcing brand recognition.
TIME was founded by Henry Luce and Briton Hadden with the first issue published on March 3, 1923. The magazine covers news topics including politics, world events, business and cultural analysis. It was published weekly for nearly a century before transitioning to biweekly publication in March 2020.
