Forbes's magazine masthead uses the custom typeface Publico Headline Bold, designed by Paul Barnes, Christian Schwartz, Kai Bernau, and Ross Milne in 2010.
The Forbes masthead features bold serif typography that conveys authority and financial expertise in the business world. The lettering maintains a mostly white coloring with prominent photography of business figure that commands attention on newsstand displays. This design approach reinforces the magazine's reputation as America's leading business publication.
Forbes was founded on September 15, 1917 by B.C. Forbes, a financial columnist, and Walter Drey, general manager of the Magazine of Wall Street. The magazine covers business topics including finance, investing, entrepreneurship and industry analysis. It publishes eight times per year featuring articles on finance, industry, investing and marketing topics.
